APAC Creative Work of the Week: GoodStuph and HP with 'Live Forever'
GoodStuph has won APAC Creative Work of the Week with a music video advertisement "Live Forever" crafted for smartphones.
In the video, the majority of a couple’s young, blossoming love takes place over the glow of a smartphone screen, supplemented by an endless list of messaging and social media apps.
Leveraging on this insight and the popularity of vertical videos among our audience, HP Singapore and GOODSTUPH teamed up with Benjamin and Narelle Kheng of The Sam Willows, to kick off the Singapore launch of the HP Sprocket Photo Printer with ‘Live Forever’ - an original song and video. As the video takes over the screen of your mobile phone, the view is transported to the world of Benjamin Kheng as he experiences the highs and lows of a young relationship – with the crux of his journey being the moments that matter.