The Drum Awards Festival - Official Deadline

-d -h -min -sec


By John McCarthy, Opinion Editor

June 26, 2017 | 1 min read

Soda brand Sprite has released its first ever music video despite supporting the hip-hop industry in particular since 1986.

As part of its Summer Sprite Cold Lyrics Series that saw it adorn cans with the lyrics from multiple artists, the company has now released a full-length music video with its ambassador Vince Staples, a single called Rain Come Down as part of his new album Big Fish Down.

Bobby Oliver, director of Sprite & Citrus Brands at Coca-Cola North America, said: “The Sprite brand’s legacy in hip-hop has always been about elevating the art form and celebrating artists who have authentic, honest perspectives.

“Vince Staples has been an incredible brand ambassador over the past several years. We’re thrilled to help him introduce a video that’s true to his unique point-of-view and style.”

The video, directed by David Helman, features the placement of a bottle of Sprite several times, concluding with a indulgent swig of the soda.

Creative Sprite

More from Creative

View all