The Drum's DADI Awards are open to entries with new categories added for 2017


By Dani Gibson | Senior Writer


digital article

June 23, 2017 | 3 min read

The DADI Awards has grown year on year to become the flagship awards for the digitally minded and judges like; Phil Jones, Podge Events and Cheyney Robinson, Isobar will be rewarding the very best in digital with new awards like 'Best Tech Platform' and 'Use of AI/Machine Learning'.

With only a month to go until the entry deadline (21 July), the sell-out event recognises and rewards digital excellence internationally.

In 2016, digital ad spend increased by 17% and reached £10.3bn, making it the fastest growth rate for the industry in nine years.

Along with transparency and viewability, investment in adtech has been a hot trend in digital with Twitter recently announcing its intentions to double down in the space.

Twitter's Jack Dorsey said at the Cannes Lions festival 2017: “Advertising is our business and technology is how we manifest that. We’re definitely not out of the ad tech investment phase. We’re doubling down. Especially with the hire of Bruce [Falck]. He’s taken right to it.”

Do you think you have produced some of the finest digital work this year? Then enter now to be in with the chance of winning some top awards:

  • DADI Individual of the Year
  • Agency of the Year
  • Digital Media Strategy

New categories for 2017 include:

  • Best Tech Platform
  • Use of AI/Machine Learning

There is a whole panel of digital experts judging this year’s entries including; Podge Events, Havas Media, Samsung, Dyson, Virgin, Isobar, Seven League, Supa Real, Tata Communications and many more.

Richard Ayers, chief executive officer and founder of Seven League said: "There are too many charlatans and scheisters who buzz around the digital industry getting away with low standards and bamboozling clients with new developments... which is why the DADIs are important.

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“You have to uphold standards and recognise genuine achievement that has been judged by people with real expertise. That's why I'm proud to have been asked to be a judge."

The awards are open to digital agencies, creative agencies, media owners, in house teams or clients who work within the digital field and based anywhere in the world.

Sponsors for this year’s event are: Shazam, Forrest Brown and Impact Radius.


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