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Business on the Move Advertising Samsung

Business on the Move: Samsung, Audi, National Trust and more

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By Jessica Goodfellow, Media Reporter

June 23, 2017 | 3 min read

Samsung has appointed Wunderman to lead its customer relationship management (CRM) and loyalty marketing across Europe as the brand looks to drive better customer experiences following a turbulent 2016.

Samsung chose Wunderman to lead its CRM and loyalty marketing across Europe

Samsung chose Wunderman to lead its CRM and loyalty marketing across Europe

The agency will be responsible for strategy, communications, campaign management and development of the brand's CRM and loyalty activity. Wunderman will be tasked with delivering a regional strategy to be deployed across 17 local markets spanning over 30 different countries.

FAW Audi China has appointed Leo Burnett Beijing as its creative agency as the brand looks to become the number one luxury automotive brand in China.

Audi has appointed Leo Burnett Beijing to a two-year contract from 2017 to 2019. The appointment follows a five-way pitch. The account was previously managed by BBH and Ogilvy.

National Trust picked MullenLowe London to handle its advertising account. The appointment follows a competitive pitch, managed by Agency Insight. The appointment is effective immediately.

Marco’s Pizza named Chicago-based HY Connect (HYC) and its recently acquired partner, Merge Design + Interactive, as its agency of record, following a multi-agency search.

Several agencies previously handled the account; the pitch consolidates work across communications disciplines with HYC.

Securitas Direct has chosen Gyro to create a new campaign targeting European small and medium-sized business owners.

Next15 is bringing together its two research brands to form a new agency, Morar HPI. Now a team of 60, Morar HPI will operate out of the company's Bermondsey Street offices.

Business on the Move Advertising Samsung

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