Hull City FC have announced a three-year partnership with WWF to help contribute towards WWF’s campaign to double the number of wild tigers by 2022.
The club’s South Stand will now be renamed as ‘WWF Family Zone’ and will feature a large number of unique artworks and activities throughout the season to celebrate the partnership.
The WWF logo will also feature on the First Team players’ shorts for the 17/18 season and all U’23 squads and academy teams will have WWF on the front of shirts
Douglas Rouse, director of partnerships and philanthropy, said: “We’re thrilled to be working with the Tigers for tigers. It’s a complete tragedy that tiger numbers in the wild are so low; but with support from the Club, WWF will be able to deliver impactful conservation projects to help restore these magnificent animals.”
The Club will look to raise money through a variety of activities, including a designated WWF fixture, retail merchandise and a gala dinner. It will also be introducing small charges on things like print at home tickets and car parking on matchdays to encourage people to make greener choices.
Hull City FC were founded in 1904 and within that period over 95% of the world’s wild tigers has been lost. The aim is to see the number of tigers in the wild double by 2022. As part of the partnership, WWF will also help the club to identify environmental improvements, such as recycled or FSC paper being used by all departments, changing all lights to LED and other changes around the stadium and offices to improve its sustainability performance.
Ehab Allam, vice chairman of the club, said: “This is a very exciting time for everyone at the Club, we are delighted to be working together in what is the first partnership of its kind between a football club and WWF. Most importantly, the awareness and fundraising activity planned throughout the partnership will help tackle the serious issue of protecting and re-establishing the tiger population in the wild.”