Mobile adtech outfit, Glispa has acquired Tel Aviv-based RelevanTech, a carrier distribution company.
This follows the acquisition of Sao Paolo-based Mobils.
RelevanTech partners mobile carriers to preload its app discovery tool on mobile devices. The app offers a native user experience and preloaded content for quick one-click installs.
This acquisition will allow Glispa to add traffic from RelevanTech’s premium users, and bolster its offerings to brands and app developers. RelevanTech will also fuel Glispa’s Audience Platform by providing user-level data at a global scale, allowing for audience segmentation and behavioural targeting for advertisers.
“With consolidation happening all over the ad tech industry, we continue to pursue acquisitions that accelerate our growth and solidly position Glispa as a full-service mobile marketing platform,” said Dora Lakatos, senior vice president of Global Growth, Glispa.
“The RelevanTech solution perfectly complements our ad tech suite and offers a brand-new premium distribution channel to our customers, enabling global advertisers to maximize their potential and reach new audiences,” she added.
“Our vision is for our app discovery tool to be on every device worldwide,” said Dekel Boni, co-founder and chief executive officer, RelevanTech. “With Glispa being so excellently placed in the ad tech space, due to their extensive technological and business expertise, we’re looking forward to achieving this vision together.”