Humor won out this week as the Dunwoody College of Technology video campaign was voted by readers as US Creative Work of the Week.
In the web series of videos, created by Minneapolis agency Riley Hayes, we see a satirical support group of recent grads tackling tough topics related to their newfound success. Those include coping with a perma-smile, an inability to open doors (because they've been opened for you), being afflicted with wealthy affectations and other silly ramifications of becoming "suddenly successful" thanks to a degree from the Upper Midwest's tech school, which supposedly delivers a 99% job placement rate.
The humor is upfront and somewhat silly, making the campaign highly accessible, with its "deal with success" tagline.
Dunwoody College of Technology: Support Group for the Suddenly Successful by Riley Hayes
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