M&C Saatchi has pitched up in South African after acquiring sports and entertainment agency Levergy.
The move positions the agency to capitalise on a buoyant sport and entertainment industry in South Africa and across the African continent.
Levergy was founded by Clint Paterson and Struan Campbell in September 2012 and has offices in Johannesburg and Cape Town. The agency currently has a client roster comprised of major local and international brands such as SuperSport, Audi and DStv.
"We've become great admirers of the Levergy team, their thinking and the work they produce for what is a remarkable roster of clients,” said Steve Martin, global chief executive of M&C Saatchi Sport & Entertainment.
“We've made the decision to partner with them because we see them as sharing the same dedication to creativity and innovation that has seen us become successful over the years. I have no doubt that they are well placed to do some impactful and standout work in Africa over the foreseeable future."
Clint Paterson, chief executive of Levergy, added: “To be recognised by the M&C Saatchi Group as the company to represent their sport and entertainment offering in Africa is a proud achievement for us.
“We have always considered their work and approach as the global benchmark. Over the last few months we have got to know them well, and we are excited at what we can achieve together on the African continent. The M&C Saatchi Group has a strong presence in Africa and we are looking forward to collaborating with them on local opportunities as well.”
The acquisition of Levergy builds on M&C Saatchi’s growing network of offices in London, Berlin, Sydney, New York and the most recently launched office in Los Angeles, which will be headed up by former Golin executive director Corey Langworthy.