The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Advertising

Wisconsin ironworker announces he’ll run against Paul Ryan in powerful campaign ad

Author

By Minda Smiley, Reporter

June 20, 2017 | 3 min read

A Wisconsin union ironworker has released a powerful ad to announce his plans to run against Republican house speaker Paul Ryan during next year’s midterm election.

Text

Randy Bryce, a US Army veteran, cancer survivor and “lifelong resident of southeastern Wisconsin," is seeking the Democratic nomination for Wisconsin’s 1st Congressional District, which Ryan has represented for nearly 20 years.

The two-and-a-half-minute ad was created by Acres, a small NYC shop that’s created political ads for the likes of Sen. Bernie Sanders, New York City mayor Bill de Blasio and John Fetterman, the mayor of Braddock, Pennsylvania.

Bryce uses his screen time to criticize the Republicans’ American Health Care Act, the controversial bill that Ryan helped push through the House last month.

In the video, Bryce’s mother explains what it’s like living with multiple sclerosis and states that she’s on 20 drugs for the disease.

“There’s no doubt in my mind that there are thousands of people like her that don’t have what she has,” Bryce says in the video. “The system is extremely flawed.”

Later in the film, Bryce explains that he decided to run for office because “not everybody’s seated at the table, and it’s time to make a bigger table.” He concludes the ad by asking Ryan if they can “trade places.”

“Paul Ryan, you can come work the iron and I’ll go to D.C.,” he says.

Bryce has run for state legislature twice in the past and lost both times, according to the Associated Press. He also won’t be the only Democrat to rival Ryan: David Yankovich recently announced that he plans to run against him as well.

Advertising

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +