Marketing Andy Murray Sports Marketing

Marvel comic artist creates superhero Andy Murray for Under Armour ahead of Queen's Club


By Tony Connelly | Sports Marketing Reporter

June 20, 2017 | 3 min read

Under Armour has commissioned a prominent DC and Marvel comicbook artist to create a superhero identity of tennis player Andy Murray as part of a new campaign promoting the tennis star's return to the Aegon Championships this week.

Andy Murray appears in Union Jack colours

Andy Murray appears in Union Jack colours

Swiss artist David Boller, who has drawn Spider-Man, X-Men and Batman, created the images of a towering Murray standing in front of some of London’s most iconic landmarks. The artwork shows the world number one wearing a red, white and blue Under Armour kit which the US brand created specifically for Queens.

The posters will appear across London this week, including being blazoned across Europe’s largest advertising canvas at Waterloo’s Imax cinema.

“The drawings are great and I’m pleased that they’ve bulked me up a bit to look more like a superhero. I’m looking forward to getting out on the court and wearing the new kit,” said Murray. “I feel really at home on the grass and I’ve always received amazing support whether it’s playing here or at Wimbledon, so I’m hopeful I can have another strong grass court season.”

Boller added: “The way he plays the game, the brilliant shot-making combined with his incredible intensity and desire to chase down every ball make him appear superhuman. I wanted my illustration to portray him as the incredible athlete he is, a man who inspires millions and one who is a genuine sporting superhero”.

In addition to his work within the comic industry, Boller has also created artwork for marketing campaigns for the likes of McDonalds, Porsche, Nivea and Samsung.

The Aegon Championships will continue to be shown on the BBC, after the publicly funded broadcaster extended its deal with the tournament until 2024.

Marketing Andy Murray Sports Marketing

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