Hill+Knowlton has launched a new division to help Chinese brands to connect with consumers in foreign markets.
The new platform, called The Shanghai Addition, will provide business, innovation, data and creative services to brands such as Huawei, Honor, and Envision.
The Shanghai Addition will be based in Shanghai, but will form part of the agency’s global Center of Creative Strategy. It will be led by Hill+Knowlton UK CEO Richard Millar along with UK chief creative strategist Simon Shaw.
Millar said: “Economic and political shifts in the world present a greater than ever opportunity for China and Chinese brands to step onto the global stage in a meaningful way.”
H+K global chairman and CEO Jack Martin said, “The Shanghai Addition brings the skills of the London Center of Creative Strategy to China. It will house a fluid and agile team focused on the new services and products demanded by the changing needs of our clients. Its purpose is to serve the global ambitions of Chinese brands by developing strategies to connect them with audiences around the world through H+K’s extensive network.”