For brands and marketers, this should be an exciting time. Through Virtual Reality(VR) and Augmented Reality (AR), they now have a new medium to experiment with – and to tell great brand stories. But engaging consumers in an age of immediate gratification and convenience has never been tougher. According to Forrester, “society doesn’t need advertising like it used to” as people are relying more on intelligent assistants to make decisions on their behalf.
The Drum teamed up with Vibrant Media, a global digital advertising company, to find out whether immersive VR is the future of advertising.
This report attempts to reimagine advertising through the lens of VR and AR and explore whether it’s time for a new model. With commentary from leading experts in VR, it looks at whether ads in VR or AR can solve the ad-blocking problem and overcome the high-cost and storytelling challenges often associated with creating experiences in VR.
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