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Experiential Marketing EE Glastonbury

EE set to connect campers with 4G smart tent at Glastonbury festival


By Robyn Darbyshire , Junior Content Editor

June 19, 2017 | 3 min read

EE is pitching up a 4G smart tent at this year’s Glastonbury festival, to keep campers connected across the 900 acre site. The mobile network has been named as the festival’s official technology and communications partner for the fourth year running.


EE are to erect a 4G-connected smart tent at this year's Glastonbury festival

The ‘4GEE Smart Tent’ features connected technologies including a mini fridge that tweets when stocks are running low, an entertainment centre that will show the BBC’s live streams of six stages from across the festival, VR content captured on site and a voice-activated party setting that allows guests to set the music and lighting. The tent will also act as a Wi-Fi hotspot from 10am -10pm every day keeping Glastonbury-goers connected throughout the festival.

“While camping is a massive part of any music festival, it’s not always the most comfortable experience, so we wanted to create a 4GEE Smart Tent that tested the latest tech-inspired comforts,” said Mat Sears, director of communications and sponsorship at EE.

“The on-site 4G network we’re providing to Glastonbury revellers this year is the most powerful we’ve ever put in, and will help create the ultimate connected camping experience. We’re looking forward to selecting the one lucky Glastonbury-goer who’ll get to stay in the tent and enjoy it in all its high-tech glory."

One festival attendee will win the opportunity to stay in the tent with a friend on Friday 23 June.

It comes as the company claims that Glastonbury will be the most live-shared event ever, The Drum talked out how it plans to facilitiate this as official tech partner of the festival.

Experiential Marketing EE Glastonbury

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