Creative Work of the week: Publicis Italy captures hearts with Local Heroes of Fucecchio

City Council of Fucecchio: Local Heroes of Fucecchio by Publicis Italy

'Local Heroes of Fucecchio' has captured the hears of the European Creative Works with Publicis Italy and the City Coundil of Fucecchio taking the Creative Works of Week crown.

The heartwarming ad sees a number of locals nominate people who inspire them to rename a number of streets in the area before presenting the 'heroes' with their new street.

Starting back in April, the campaign all started with a simple call-to-action asking those who wanted to get involved to pick a street from Google Maps and submit a video as to why the person was deserving.

To vote for next week’s Creative Work of the Week winner check out the latest Creative Works round-up. To submit work for consideration please use our online form.

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.