The rise of trendy urban hipsters with copious facial hair has driven a concurrent shake-up of the once staid wearables market – evidenced by the unlikely development of a 'beard-pinny', a waterproof coat capable of protecting people's perfectly groomed facial hair from the worst summer can throw at it.
Devised by hot sauce brand Tabasco and Urbanology, the limited-edition garment is retailing for just £15 and forms part of a wider collection of handmade products – profits from which will go towards children’s food charity Magic Breakfast.
Other products in the range include a BBQ Tool Wrap with enough pockets to store all your BBQ utensils when the heavens inevitably open as well as a three-in-one poncho which can metamorphose into a gazebo and picnic blanket
Urbanology founder and designer, Kat Curtis commented: “I had a lot of fun designing a unique and quirky capsule collection to help Brits BBQ on no matter what mother nature serves up this summer. It was a really creative process and I loved experimenting with showerproof fabric and also took some inspiration from the SS17 catwalks adding in the shade of the season, millennial pink”.