Tabasco unveils BBQ beard-pinny in collaboration with 'hipster lifestyle brand' Urbanology

The Tabasco beard-pinny is retailing for £15 online

The rise of trendy urban hipsters with copious facial hair has driven a concurrent shake-up of the once staid wearables market – evidenced by the unlikely development of a 'beard-pinny', a waterproof coat capable of protecting people's perfectly groomed facial hair from the worst summer can throw at it.

Devised by hot sauce brand Tabasco and Urbanology, the limited-edition garment is retailing for just £15 and forms part of a wider collection of handmade products – profits from which will go towards children’s food charity Magic Breakfast.

Other products in the range include a BBQ Tool Wrap with enough pockets to store all your BBQ utensils when the heavens inevitably open as well as a three-in-one poncho which can metamorphose into a gazebo and picnic blanket

Urbanology founder and designer, Kat Curtis commented: “I had a lot of fun designing a unique and quirky capsule collection to help Brits BBQ on no matter what mother nature serves up this summer. It was a really creative process and I loved experimenting with showerproof fabric and also took some inspiration from the SS17 catwalks adding in the shade of the season, millennial pink”.

Other businesses to corner the hipster market include holiday resorts brand Darwin Escapes and Singapore's Proof and Company.

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