Mobile marketing startup Mobkoi has been acquired by brandtech specialists You & Mr Jones as it seeks to augment its own offer in the field.
Mobkoi specialized in custom mobile marketing campaigns for brands such as Bentley, Canon and Nespresso since the family-run startups formation three years, but will now benefit from the global footprint offered by You & Mr Jones with new offices in New York, Dubai, Singapore and Sydney.
You & Mr Jones were attracted to Mobkoi’s relationships with publishers such as the BBC, FT and Vogue, which offers clients guarantees on precisely where there adverts will appear – important given the rumbling fall out from a boycott of YouTube ads over association with extremist and unsavoury content.
Quentin Le Pape, chief executive and co-founder, Mobkoi, commented: “Today we pride ourselves on being a true partner to brands, at a time where there is a real disconnect between ad tech and brand marketers. After 3 years of hyper-growth we are thrilled to be part of You & Mr Jones. We share the same core values and a distinct vision when it comes to using technology to build brands. Collaborating with group companies such as Mofilm and fifty-five together with launching the NY office will be our immediate priorities.”
You & Mr Jones founder David Jones added: “The growth in mobile continues to be explosive. Mobkoi has built an extremely impressive business that combines the power of storytelling with the latest in mobile technology. Importantly, the company also helps luxury and premium brands address the key issue of brand safety and ensure that their content is appearing in the environments where it deserves to be. We’re excited to partner with Quentin and Guillaume and to be a catalyst for Mobkoi’s global expansion.”