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Technology Dentsu Group Mergers and Acquisitions

Dentsu Aegis Network acquires The Customer Framework in London


By Benjamin Cher | Reporter

June 16, 2017 | 3 min read

Dentsu Aegis Network has acquired London-based marketing transformation consultancy The Customer Framework (TCF).

The Customer Framework

Dentsu Aegis Network acquires The Customer Framework

TCF will join Dentsu Aegis Network’s global clients team and will be referred to as TCF – part of Dentsu Aegis Network.

The deal is the latest in a rash of acquisitions for the network, which has also recently bought independent content agency Novus in Singapore, SVG Media in India and Sri Lankan independent agency Grant Group.

TCF brings with it its track record in helping clients achieve digital transformation, as well as its proprietary methodology, Schema. Its methodology provides clients with a diagnosis of what needs to be done to be customer-centric, data driven, digital-first organisations, as well as detailed practical roadmaps on how to do it.

“In today’s digital economy many businesses struggle with defining and delivering the transformation essential to defend and grow their market share. TCF provides the expertise and tools to be a valuable partner for our clients in this area, starting with rapid, robust diagnosis and working through a proven process to ensure transformation is realised in the most efficient and effective way,” said Peter Huijboom, chief exeuctive officer, global media brands & global clients, Dentsu Aegis Networks.

“Backed by the considerable expertise of the team at TCF, we will be able to scale the Schema methodology across our global organisation, to benefit more clients on their journey to take advantage of the digital economy,” he added.

“Having seen Dentsu Aegis Network first hand through several of our clients, we have been impressed with their ambitions, capabilities and innovation around data and digital,” said Neil Woodcock, chief executive officer, The Customer Framework.

“Firstly, and importantly, we will remain as an independent brand within their network which will allow us to continue to provide impartial advice. Secondly, becoming part of Dentsu Aegis Network will allow us to scale Schema significantly and to develop a more extensive set of global benchmarks and best practices which will underpin and enhance the quality of the advice we provide. Finally, for joint Dentsu Aegis Network/TCF clients, we will be able to link our consulting advice with Dentsu Aegis Network’s practical services and solutions. In this way we can enable our clients to achieve a more rapid transformation and a quicker return on investment,” he added.

Technology Dentsu Group Mergers and Acquisitions

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