Dennis hires Wired’s Victoria Woollaston to lead tech brand Alphr

Dennis hires Wired’s Victoria Woollaston to lead tech brand Alphr

Dennis, the publishing group with over 30 brands including The Week and Cyclist, has hired Wired UK’s former digital editor Victoria Woollaston to head up its flagship technology brand, Alphr.com.

As editorial director, Woollaston will manage the Alphr.com editorial team and work closely with the other tech brands within the Dennis portfolio, including IT Pro, Cloud Pro and Expert Reviews.

Woollaston joins Dennis from Condé Nast-owned Wired, where she has been digital editor for just over a year. At Wired she developed editorial strategy, content and audiences across the brand, working closely with the magazine brand to bring the content to the digital platform.

Prior to her time at Wired.co.uk, Woollaston was deputy science and technology editor at the MailOnline, where she helped establish the technology section of the site from the ground up.

Alphr.com launched in 2015 with aim of “disrupting the status quo” in tech publishing, Dennis said, by exploring and explaining the impact of technology to different industries. Two years on the tech brand attracts two million monthly unique visitors and claims to trump the popularity of Wired and Quartz in the UK.

Paul Hood, head of digital, Dennis Technology, said: “I'm thrilled that Victoria is joining us to lead Alphr.com editorially. She brings with her a wealth of digital experience, editorial expertise and commercial know-how. I’m 100% confident that Victoria’s expertise will help us achieve our goal of making Alphr.com the number one UK media brand for delivering engaging, insightful and interesting content about how technology is transforming our lives.”

Woollaston said: "Joining Dennis for this role is the best of both worlds. I'm inheriting a brand with an already great legacy that is still young and ambitious enough to grow even bigger; to truly establish itself as a market leader. Heading up the editorial team and playing a major role in growing the tech portfolio's editorial and commercial strategy is an opportunity and challenge that was too good to turn down."

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