Ad of the Day: Corona and Parley create heartfelt poem to the sea in stand against plastic pollution
To celebrate World Oceans Week, Corona and Parley worked with Wieden + Kennedy Amsterdam to produce 'What the Ocean Gives Us', a poem to highlight the natural beauty at risk of contamination from plastic pollution.
The 60 second film is part of a commitment to protect 100 islands against marine plastic pollution by 2020. According to the campaign, if current trends continue, the oceans will contain more plastic than fish by the year 2050.
“This project is about plastic. How it is everywhere. On this journey with Corona we've travelled to the most incredible places on Earth, and sadly saw firsthand how they were all affected by humanity's carelessness, our lack of awareness of the consequences of our behaviour," said Alvaro Sotomayor, creative director at Wieden+Kennedy Amsterdam.
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"Ultimately, we felt the need to share what we saw. To work together with these two ocean lovers - Corona and Parley for the Oceans – to transform fear into knowledge, selfishness into collaboration, and love into hope for our oceans, our beaches, our world."
Narrated by actor Diego Luna, the creative features global ambassadors of the Corona-Parley partnership actors Chris Hemsworth and Nashla Bogaert, as well as surfers Ramon Navarro and Matt Wilkinson.
“We needed to take a stand and protect the heart and soul of our brand. We will spread our love for the oceans and make people understand that we need to take care of it, inspiring people to change their own behaviors. Corona is present in more than 180 countries and we have the opportunity and the responsibility to use that reach to be a voice for the oceans,” said Thiago Zanettini, global vice president of Corona.
This follows from a three minute film created for Corona and Parley's partnership launch last month.