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Sony Mobile: Rock your world - Free Local Gigs

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TLC worked with Sony to reward customers purchasing the new Sony Xperia Z1. They explain the brief they were given, their solution, and the successful results.

The brief:

Sony wanted to say thanks to customers who purchased the Sony XPeria™ Z1 handset with Virgin Mobile.

The challenge was to create a rewards campaign that would have resonance and cut through with their target audience, while encourage customers to purchase high end Sony Device s, and in particular drive sales of the Xperia™Z1 during the promotional period.

TLC Answer:

After talking to their target audience we discovered that their most cherished and exciting events of the summer were the festivals they visited!

After partnering with some of the biggest gig and festival providers in Australia, TLC offered a FREE ticket with purchase and the opportunity to win a once-in-a-lifetime ticket to a festival of their choice including return economy flights for two(ANYWHERE in the world) – valued at AU$10,000

The results:

A huge success! Expected sales of the Xperia Z1 are 24.3% higher than the forecasted figures.

Already doing the next promotion with TLC on the Sony Fifa World Cup, free adidas trainers campaign

This case study was first published at on 01/09/2014.

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