R/GA Singapore and Uber have launched #RideToReconnect campaign during Ramadan.
The campaign focuses on helping riders reach out to loved ones during Ramadan, turning their travel time into meaningful moments. The campaign includes fitting selected cars in Singapore, Jakarta and Kuala Lumpur with WiFi and tablets, allowing free audio and video calls anywhere in the world to be made during journeys.
The campaign also features a microsite, which will be accessible as Hari Raya approaches, allowing riders to send greetings to friends and family members with bespoke gifts commissioned from noted local illustrators in each market.
“Ramadan is a time of reflection amid the pace and demands of everyday life,” said Eshan Ponnadurai, director, brand and strategy APAC, Uber.
“We wanted to create unexpected opportunities amidst the hustle and bustle to tap into the meaning of this month, and make it easier to reconnect with friends and family,” he added.
“In transforming the way we get from A to B, Uber enables connections,” said Mark Tipper, executive creative director, R/GA Singapore.
“#RideToReconnect takes this idea a step further, helping riders connect at a deeper level by reaching out to those who aren’t within driving distance – something that’s especially meaningful during times of cultural or religious significance when we want to feel close to those we love,” he added.