Inequality charity AIME launches global push with online film

Australian charity AIME has launched a global campaign to raise awareness of its work for underprivileged children

AIME, an Australian charity which aims to bridge the inequality gap through education, has launched an online film as the organisation looks to expand into the US and UK.

The film aims to raise awareness of the charity, which creates mentor programs to partner underprivileged children and high school students with university student volunteers.

The film is part of a global launch by the charity organisation, which hopes to recruit volunteers in the US and UK to help establish the program within local universities.

AIME CEO and founder Jack Manning Bancroft said the mentor programs are “crafted with the power and resources to improve the lives of millions of people globally”.

“If we want to change the world, we need to change the way it works. Inequality is an epidemic. The richest 1% of the population have accumulated more wealth than the rest of the world combined. AIME allows everyone around the world to play a part in changing this broken system," said Bancroft.

The film was created by M&C Saatchi Sydney and directed by Academy Award-winning director Laurent Witz and Zelit Productions.

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