BBDO Guerrero and The National Union of Journalists Philippines fight fake news on social media
BBDO Guerrero and The National Union of Jounralists Philippines has teamed up to fight fake news on social media with a new tool called Fakeblok.
This chrome plug-in allows journalists to report and vet fake news sites, while blocking them on people’s newsfeeds
This effort was in response to fake news undermining the role of real journalists, as there are no current tools to detect fake news while 92% of people get their news from social media.
Since its launch a team of senior journalists from the Centre for Media Freedom and Responsibility have moderated and flagged over 2,000 stories, preventing 1.6m people from reading fake news, and the list is still growing.
“It’s part of our responsibility to call out fake news,” said Nonoy Espina, an editor for Interaksyon.com and a Director of the NUJP, “That’s something we have to work with, work against, and work to change.”
“False information spread through social networks is one of the defining problems of our age. This tool aims to provide journalists themselves the means to warn people against aggravating the problem by further spreading it in their networks,” said David Guerrero, creative chairman, BBDO Guerrero.