Havas London has unveiled its first work for hotel chain Jurys Inn, whereby a multimedia campaign featuring a melancholy trolley introduces the brand’s new proposition, ‘Stay Happy’.
We witness the trolley’s tragic journey as it glumly rolls through an unwelcoming city in the rain, before finding happiness at its nearest Jurys Inn hotel.
“This is an exciting time for Jurys Inn – the launch of our new promise, as well as the biggest campaign in the brand’s history. It’s just the start of what we have planned,” said Jurys Inn's head of marketing, Suzanne Cannon.
The campaign spans TV, VOD and digital media and will be accompanied by social, CRM and in-hotel activity. Jurys Inn plans to spend £2m across the campaign period.