Isobar and Malaysian online marketplace Mudah.my have teamed up to launch #GoodByeGoodBuy campaign for Hari Raya.
The video centres around a young Malaysian looking to sell off some of his old possessions to earn money for a new purchase, which will enable him return to his hometown for the festive season.
The campaign also launched a microsite for users to write ‘break-up letters’ to the items they wish to sell. The platform looks to inject fun into selling the pre-loved items, with users able to list and upload photos of the items they have ‘broken up’ with on Mudah.my and Facebook.
Andrew Pinto, head of marketing at Mudah.my, said: “This year, Mudah.my wants to reach out to and encourage young adults to declutter as well as give their unused items a second lease of life. The #GoodbyeGoodBuy campaign is an excellent opportunity for them to clear the things they are not using anymore, and to buy what they need.”
San Yen Liew, executive creative director of Isobar Malaysia, added: “Buying and selling online doesn’t need to be boring and transactional. We wanted this campaign to lend a little humour to the whole process. We also know people sometimes need a gentle push to let go of their items, so we had a lot of fun coming up with the concept of ‘breaking-up’.”