The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Marketing Refugee Crisis FC Barcelona

FC Barcelona Foundation and UNHCR together launch the #SignandPass campaign

Author

By Taruka Srivastav | Reporter

June 14, 2017 | 3 min read

Amidst growing refugee problems, FC Barcelona Foundation and UNHCR, the UN Refugee Agency have come together to help the refugee children by launching the #SignAndPass campaign. The campaign with the support of key players of the football club, marks a new and important step forward in cooperation between the two organizations.

FC Barcelona Foundation and UNHCR together launch the #SignandPass campaign

FC Barcelona Foundation and UNHCR together launch the #SignandPass campaign

Lionel Messi who also pledged support through a video said, “I am proud to be part of this important initiative in favour of refugees and hope it will help change the dramatic situation that millions of refugee children around the world are currently experiencing. Sign and pass!"

The event, chaired by the UN High Commissioner for Refugees, Filippo Grandi, and the President of FC Barcelona, Josep Maria Bartomeu also aims to rally support from civil society actors, including humanitarian and sport organizations as well as members of the business, technology and culture sectors.

“The love of sport brings people together in a unique way. The passion and acceptance that comes from playing and supporting teams can dissolve differences. I hope this strengthened relationship with the FC Barcelona Foundation, will pave the way for a significant improvement of the lives of millions of refugee children and bring communities together,” said Grandi.

A “Sports kit”, which was developed with the help of the FCB’s Innovation Hub, will also soon be tested in several field locations. It includes innovatively designed sports equipment and operating instructions that can be used in refugee sites all over the world, regardless of cultural, climatological and environmental considerations.

Josep Maria Bartomeu, President of the FC Barcelona Foundation, said: “This is one of the most serious problems that the world has had to face in recent decades. With over 21 million refugees, more than half of them being children, we feel it is our responsibility to contribute through sport, using it as a tool to achieve social change. With this alliance with UNHCR, we are not only launching a global campaign, in addition to projects on the ground, but we also aim to be a role model that encourages other entities and companies to get involved and participate in actions like this.”

The FC Barcelona Foundation also announced the roll-out of the FutbolNet programme in refugee reception centres in Greece, Italy and Lebanon starting from July.

Marketing Refugee Crisis FC Barcelona

More from Marketing

View all

Trending

Industry insights

View all
Add your own content +