Modern Marketing Starbucks Lady Gaga

Starbucks and Lady Gaga collaborate on colorful Cups of Kindness


By Lisa Lacy | n/a

June 12, 2017 | 4 min read

A few weeks after its vibrant Unicorn Frappuccino set the world on fire - and was reportedly spit out by songbird Katy Perry - coffee giant Starbucks is partnering with another pop star, Lady Gaga, and her Born This Way Foundation to spread a message about being kind to one another.

Lady Gaga is working with Starbucks.

Lady Gaga is working with Starbucks.

From Tuesday (June 13) to Monday (June 19), Starbucks will donate 25 cents from each of the Cups of Kindness beverages sold at participating stores in the US and Canada. The Starbucks Cups of Kindness collection features “four vivid iced beverages hand-picked by Lady Gaga”, including Matcha Lemonade, Violet Drink, Pink Drink and Ombré Pink Drink.

“I adore the entire collection and I instantly fell in love with the Matcha Lemonade,” Lady Gaga said in a statement.

Starbucks' Cups of Kindness collection will benefit Lady Gaga's Born This Way Foundation.

The Born this Way Foundation said it is "committed to supporting the wellness of young people and empowering them to create a kinder and braver world." As such, a release noted funds raised will go toward programs that support youth wellness and empowerment by fostering kindness, improving mental health resources and creating more positive environments.

One program in particular that will benefit from Cups of Kindness is Channel Kindness, a platform featuring stories of kindness documented by US-based youth reporters ages 16 to 24 who have been recruited to identify and document "the acts of generosity, compassion and acceptance that shape communities".

“We’re healthier and happier when we live our lives with compassion and our communities are stronger when we treat one another with generosity and respect,” Lady Gaga added in the release. “Born This Way Foundation and I are so excited to partner with Starbucks to help inspire positivity and love through the Cups of Kindness collection.”

Holly Hinton, director of music and artist programming at Starbucks, added, “Over the years we’ve admired the amazing work that Lady Gaga has led through Born This Way Foundation. We are proud to introduce the Cups of Kindness collection to raise awareness and fund the Foundation’s efforts to spread kindness, support youth and make the world a better place.”

Starbucks has committed a minimum of $250,000 to the Born This Way Foundation.

Modern Marketing Starbucks Lady Gaga

More from Modern Marketing

View all


Industry insights

View all
Add your own content +