Advertising Snap Europe

Snapchat’s Ad Manager tool promises self-service in under two minutes


By John McCarthy | Opinion editor

June 12, 2017 | 2 min read

Online messaging company Snapchat has made it easier for small and medium enterprises to submit ads onto its platform, a move that will likely ease the flow of cash into the company.


Snapchat makes it easier for SMEs to advertise

A suite of Ad Manager tools are now finally live, having been in the works for a few months. To get started brands need only fill out a quick form. From a web browser, SMEs can import brand assets and libraries to aid in the creation of ads for teams without in-house creatives.

It comes after the company celebrates almost two years of advertising after launching its basic offering at Cannes Lions 2015, a package that has been built upon with Sponsored Lenses, Geofilters and more sophisticated targeting and feedback tools.

One of the main bonuses of the platform is that there is no minimum spend, with ads delivered via auction buying. Aiding this is a mobile dashboard, a business manager and chat support.

Furthermore, from July Snap Publisher tool now lets brands create Snap Ads in under two minutes using in browser video editing tools.

The announcement comes as Snap, in the UK, ups the charm offensive of its Snap Spectacles. The Drum visited one such experiential site to rate the devices.

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