Andy Nathan, former chief marketing of creative shop Victors & Spoils, has opened an agency in Boulder that he is hoping will appeal to time-crunched brands.
Called Fortnight Collective, the ethos of the agency is in its name: the six-person shop is promising clients that all work can be completed in a matter of two weeks.
Nathan, who has also served as managing director of TBWA\Chiat\Day New York and VP-account director at CP+B throughout his career, is launching the agency with Nestle Purina, Vail Resorts, Made in Nature, Yasso Frozen Greek Yogurt, Eco-Products and FlexJobs on board as founding clients.
The new agency is hoping to differentiate itself from more “traditional” agencies by utilizing a two-week timeframe model for all work. At the end of week one, Fortnight Collective will host an “advertising hack” that will see the agency’s creative and strategic teams work with the client to hammer out possible solutions to the challenge at hand. After the hack, the strongest ideas will then move on to testing and ultimately production.
“We believe that if you want to change the world, all you need is the right people and not enough time,” said Nathan in a statement. “While tongue-in-cheek, at Fortnight Collective, we believe that often times those initial, spontaneous ideas end up being the best ideas – stripping away lengthy processes, politics or group-think. Our hack process, facilitated by a tight team of senior strategic and creative experts, helps brands get where they need to be on an accelerated track. And we’ve seen brands jump at the opportunity.”
Mandy Eckford will serve as the agency’s director of client services. Throughout her career, she has served as account director at agencies including Victors & Spoils and TBWA in New Zealand. The agencies other staffers include brand director Ted Morse, brand supervisors Jen Miller and Stephen Stewart, and operations coordinator Erin Hess.
Aside from its full-time employees, the shop also has a "collective" of strategists and creatives who will work for the agency on a project basis.
"Our model is based on a combination of full-time employees and a host of collective members. We are constantly looking for talent across all disciplines and have ambitions to grow this company. We love having the flexibility of handpicking the right strategy and creative collective members for each specific client assignment," he said.
He also said that the agency will try its best to stick to its two-week rule, but will make exceptions when necessary.
"There are many advantages to streamlining this process to two weeks. More focused work-force, more intuitive thinking, avoiding overthink, accelerated momentum. We believe in this approach and adhering to the two week process, but as co-collaborators with our clients, we understand when clients need more flexibility for stakeholder involvement," he said.