Sun care brand Calypso is to run its first TV advertising campaign in more than a decade, as part of a multichannel push promoting its 'Once a Day' product range.
The campaign, which was planned by Guerillascope with creative development managed by Magnafi, will run throughout June and July across a host of TV channels, including ITV, ITV2, E4, More4 and Really.
Awarded the 'Best Buy Sunscreen' by Which? in both 2014 and 2015, the water-resistant Once a Day range provides 8 hours of protection with just one application.
Commenting on the television activity, Tony Ward, sales manager, said: “We’ve invested in a TV campaign as part of our multi-channel promotion of the Calypso Once a Day brand this year. Our target audience is parents and families and our marketing plan covers a range of opportunities to hit this key group of people. The investment allows us to run the TV advertising alongside our social media and PR activity so that we are well placed for what we hope will be a long, hot summer.
“Guerillascope completely understood our campaign, and put together the best package possible for the budget and customer demographic to achieve our targets of greater product/brand awareness and extra sales.”