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Publicis Groupe and Adobe team up with The Drum to go ‘beyond the cookie’ at Cannes

The Drum teams up with Publicis and Adobe to go Beyond the Cookie

The Drum, in association with Adobe and Publicis Groupe, has announced its panel event at Cannes Lions International Festival of Creativity 2017, discussing how marketers can go beyond cookies and begin building strategies based on consumer motivations to deliver value.

The event, Beyond the Cookie: Building a Strategy Based on Consumers’ Real Motivations, Desires and Needs, takes place on Wednesday 21 June at The Majestic Hotel, Cannes.

Speakers include Stephan Beringer, Global Practice Lead, Data, Technology & Innovation, Publicis Media; Jim Sink, VP, Global Agencies, Adobe; and William Lidstone, Global Client Lead, Publicis Groupe.

A recent report by BlueVenn found that 57% of UK and US marketers are still not using data to formulate accurate views of their customers. Furthermore, marketers are find it challenging to cope with the volume of data being generated – creating a discord among marketers.

Cannes Lions, takes place between 17-24 June, and is known for celebrating the best in creativity as brands flock to the festival from all around the world. Increasingly, the conversations in the industry have been shifting towards connecting data in the customer journey and using it to target individual customer needs.

The panel debate will discuss how marketers can learn how to anticipate consumer behaviour and strategize accordingly to drive growth and profitability at scale.

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