Lipton has more than a decade of experience developing award-winning campaigns, securing new business wins and re-imagining the agency model. In his most recent role at 360i, Lipton played a key role in connecting the tech and creative departments, helping to spearhead the agency's innovation group and establishing its XD capabilities. Before that, he was chief creative officer and founding partner of M&C Saatchi New York, which he joined as employee #2 and helped design from the ground up. He has also held positions at BBDO, Fallon and TBWA, where he was part of the launch for the Absolut Vodka "In an Absolut World" campaign.
Rob Reilly, McCann Worldgroup’s global creative chairman, commented: "I have been a fan of Pierre for a long time. He has a history of doing great work across all mediums. He doesn't shy away from the big challenges. And he is a great guy. That goes a long way here."
The appointment comes at a time of creative recognition and business growth for the agency. McCann NY was named most effective agency by the 2017 North American Effie Awards, rising 12 spots from 2016. The agency was also named Agency of the Year at the One Show; Agency of the Year and Digital Agency of the Year at the ADC Annual Awards; and Agency of the Year at the International ANDY Awards. McCann recently expanded its relationship with MGM International Resorts, adding MGM’s regional resorts and casinos to its roster.
"I've watched McCann's success for a while now; they've made me jealous over and over again," said Lipton. "Their ability to do their best work for their biggest clients is incredible. I can't wait to start."
Lipton will work closely with North American chief creative officer Eric Silver and McCann NY co-chief creative officers Sean Bryan and Tom Murphy. His appointment follows the agency’s recent expansion of responsibilities on the Verizon business.