Thanasi Kokkinakis has been given a legal notice by Kellogg's for using Special K as his nickname commercially.
According to a report by The Advertiser Kokkinakis, 21, wanted to use the brand on clothing and other merchandise. Kellogg’s currently owns the right to the Special K trademark in Australia for the past 59 years. The company has initiated court proceedings to defend the Special K trademark.
Kokkinakis tweet suggested that along with his followers, he too is quite amused by the news.
— Thanasi Kokkinakis (@TKokkinakis) June 7, 2017
Kokkinakis has suffered from injuries over the past two years and made his return on the tennis circuit only last week at Roland Garros where he lost to Japanese eighth seed Kei Nishikori 4-6 6-1 6-4 6-4.
"What's in a name", said Shakespeare once. Well a lot, especially now when most of the celebrities have converted their names into brands. Tennis players like Serena Williams, Maria Sharapova, Roger Federer, Rafael Nadal to name a few, have encashed their names into multi billion dollar brands.