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By Ayesha Salim | Content Lead

June 8, 2017 | 2 min read

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Japan’s gaming industry is booming and the driver of this growth is mobile as more customers are consuming content on mobile. So how can content owners utilise this opportunity to generate more revenue? By striking strategic partnerships with operators to help them monetize their mobile content, according to DOCOMO Digital founder and CEO, Hiroyuki Sato.

Speaking to The Drum, Sato explained how the DOCOMO Digital´s partnership with Bandai Namco Entertainment Europe will help the company compete in emerging markets and generate new revenue streams through the monetization of channels outside of app stores.

“The opportunities for content owners in mobile today are mainly in the app store market, leading to quite good success stories, such as Pokémon Go,” he says. “But at the same time, content owners feel limited by the restrictions of the app store marketplace. Through our network we allow Bandai Namco customers to discover and play premium games even in the unbanked countries of the emerging markets.”

When asked how content owners in Europe can replicate the success of mobile gaming enjoyed by Japan, Sato had this to say: “Europe is close to the Japanese culture as everybody is accustomed to using connected devices, subscribing to content, and paying for the goods through mobile devices.”

Watch the full interview above.

Marketing Mobile Japan

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