A charming video has drawn 120 million views on You Tube in a week as it uses a hungry boy to find foster families in Norway.
“The Lunchbox” opens on a familiar scene of schoolchildren eating lunch, Adage reports . But one boy’s lunchbox is empty, so he wanders the deserted halls and stops at the water fountain before going back to his classroom.
As he goes to put his seemingly empty lunchbox away, he realizes it’s surprisingly heavy and opens it to reveal a full lunch.
The loveliest touch on this ad happens now, says Adage, as the boy examines the contents of hisbox and looks around the room to realize his classmates have each contributed portions of their own lunch to share with their friend.
The spot by ad agency Kitchen in Oslo, Norway—a joint venture of Leo Burnett and Publicis—is beautiful and simple, and part of a larger campaign for the Norwegian Directorate for Children, Youth and Family Affairs.
Aimed at recruiting more Norwegian foster homes, the ad portrays the power of community. And it’s certainly getting its share of attention—to the tune of almost 120 million Facebook views in the seven days since its release.
When you consider that he population of Norway is just over 5.3 million, It's clear the video is spreading its positive message worldwide.