Theresa May’s calling of the snap election may well has sent the UK’s parties into a tailspin, but lest we forget the poor creative shops who had just 51 days to develop and implement campaign materials that would cut through an electorate that had already overindulged in politics across the last year.
The usual hastily cut-and-pasted poster campaigns and dry, piece-to-camera election broadcasts were rolled out around the country, but – much like we saw before and after Donald Trump’s elevation to the US presidency – a controversial election has the ability to turn out some diamonds of creativity.
Whether we’ll remember them beyond 8 June remains to be seen, but for now The Drum presents to you the best campaign work to come out of 2017’s the snap election.
The official work
Conservatives: Families face a tax and debt bombshell under CorbynAdded 06 June 2017
THE GREEN PARTY: #ChangeTheGame by Creature of LondonAdded 12 May 2017
Women’s Equality Party: General Election 2017 by NowAdded 31 May 2017
Liberal Democrats: Please Theresa, may I have some more?Added 06 June 2017
Women's Equality Party: Equality. Not everyone gets it. by NowAdded 06 June 2017
The Labour Party: This Lady's For Turning by krow GroupAdded 06 June 2017
The ‘get voting’ work
The CBA Party: Party Election Broadcast by Forever BetaAdded 30 May 2017
The election is THAT kind of important by Olly CooperAdded 06 June 2017
The lone wolf work
Vote For Change, Vote For Labour by Ross Powles DesignAdded 06 June 2017
See more from the world of advertising and design every day in The Drum's Creative Works section.