Holly Tucker, serial entrepreneur behind Notonthehighstreet.com (NOTHS), has spilled the secrets behind her success during an in-depth interview with The Telegraph.
A long-standing champion of start-up creative businesses via Holly & Co Tucker is looking to harness insights gleaned from 11 years at the helm of NOTHS by creating an online community in which like-minded individuals can gather.
Product of the burgeoning freelance economy this aims to empower the self-employed to further their own business interests, as Tucker explained: “Holly & Co is tapping into the emerging freelance economy – the age of the artisan. The number of self-employed people in the UK is climbing towards 5 million, which is close to the figure for those who work in the public sector.
“The appetite for starting up your own business is at an all-time high, so Holly & Co is setting out to support this – to champion the dreamers by building a huge community of artisans and creatives.”
Having been enveloped in the creative industries from the age of 17, when she joined Publicis, Tucker is fired by a belief in the power of artisans and makers to build successful companies of their own.
Offering up some words of advice Tucker said: “It’s a balancing act. Whatever your business involves, the harder you work, the luckier you get. You need to feel the burn and pain if you have any chance of succeeding, but you must also remember when to mark a victory.”
Holly & Co was established as a means of giving letterlight makers, bird artists, illustrators and others a leg-up in the ‘grey world of business’.