Modern Marketing

Lloyds Bank leads the way as Forrester research charts rise of mobile banking

By John Glenday | Reporter

June 7, 2017 | 3 min read

The latest snapshot of the mobile banking industry to be compiled by Forrester has ranked Lloyds Bank at the top of the tree for functionality and usability in the UK as well as charting the rise of intelligent branding.

Based on a survey of 3,870 UK online consumers researchers found that 35% of respondents had made use of a smartphone to access their bank account on a monthly basis, with a further 21% making use of their tablet. The most technologically adventurous 1% even made use of their smartwatch for the purpose.

Forrester research charts rise of mobile banking

A separate survey of 1,519 individuals who refrained from dabbling in mobile, contained within Forrester’s European Financial Services Survey, found that at the opposite end of the spectrum people are just as keen to log off entirely.

Forrester research charts rise of mobile banking

Forrester research charts rise of mobile banking

Of the reasons given not to use mobile banking security topped the list with respondents variously distrustful of the banks to handle their data, favouring other online gadgets for the purpose.

Separately Forrester estimated that B2B eCommerce in the US will hit $1.2tn by 2021.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Modern Marketing

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +