Guerrilla ads resembling Windows notification say the Tories will delete the NHS
Prime minister Theresa May’s impending snap election is going down to the chain with the UK set to cast its vote Thursday 9 June, however, creatives have initiated a guerrilla ad campaign stating that the Conservative Party looks set to 'delete' the National Health Service (NHS).
Tories delete the NHS ad
The illegal ads, delivered in a style reminiscent of a Windows notification, allows voters the choice to either click on the Vote Labour or Vote Conservative options.
The question itself could be described as somewhat loaded. It reads: ‘Do you want to delete the NHS with the options being ‘Yes, I’m voting Tory’ and ‘No, I’m voting Labour’.
The creative cropped up across London in the week leading up to the election, in the tube and across bus placements. Following that it garnered attention on the Evening Standard and on social media.
'Do You Want To Delete The NHS?' NO #imvotinglabour #forthemany #centralline pic.twitter.com/eALfxXo8oN
— scarlet fielding (@ScarletFielding) June 6, 2017
The Drum has reached out to the creator of the work for more details.
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