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Guerrilla ads resembling Windows notification say the Tories will delete the NHS

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By John McCarthy, Opinion editor

June 7, 2017 | 3 min read

Prime minister Theresa May’s impending snap election is going down to the chain with the UK set to cast its vote Thursday 9 June, however, creatives have initiated a guerrilla ad campaign stating that the Conservative Party looks set to 'delete' the National Health Service (NHS).

Delete NHS

Tories delete the NHS ad

The illegal ads, delivered in a style reminiscent of a Windows notification, allows voters the choice to either click on the Vote Labour or Vote Conservative options.

The question itself could be described as somewhat loaded. It reads: ‘Do you want to delete the NHS with the options being ‘Yes, I’m voting Tory’ and ‘No, I’m voting Labour’.

The creative cropped up across London in the week leading up to the election, in the tube and across bus placements. Following that it garnered attention on the Evening Standard and on social media.

The Drum has reached out to the creator of the work for more details.

Guerrilla activity can make or break the election, craft ale company BrewDog is using free beer to entice the public to take part in the democratic process, it's packaged with a respectable pun, a 'BrewGov' poll.

Search data provides insight into who may well win the election, Scott Donnelly, search engine marketing strategist at DigitasLBi, took a look at who can win in his opinion piece for The Drum.

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