How marketers can overcome DMP roadblocks: The Drum’s event with Mapp to reveal all
Despite data management platforms (DMPs) showing great promise, challenges remain. As reported by AdExchanger, marketers are struggling to evaluate different DMP offerings in a highly competitive market. Furthermore, the CMO Council’s report finds 43% of marketers are finding it difficult to transform data into real-time action, with only five percent seeing a real bottom-line impact due to disconnected systems.
The Drum, in association with marketing technology company Mapp, will be hosting a breakfast session on how marketers can tackle all these issues and begin driving more targeted marketing by centralising all of their company’s data.
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Moving Beyond the Hype: How to drive targeted marketing and higher ROI with a DMP
Hosted at The Curtain in London on Thursday June 15, the event will reveal how marketers can transform their businesses with DMPs and reach customers across multiple channels and touchpoints – delivering true value to their customers.
According to Gartner, 90% of marketers still struggle to seamlessly connect more than three marketing channels at a time - making consistent messaging and coordination a challenge.
Addressing this issue will be speakers Kim van der Zande, head of DMP at Mapp; Wayne Blodwell, founder and CEO at The Programmatic Advisory, and David Frew, programmes manager at IAB UK.
The breakfast briefing will explore the status of DMPs today as well as covering best practices and DMP implementation strategies for marketers.
The event will be taking place at The Curtain, London, on Thursday 15 June between 8:30am-11:30am.
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Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities.Find out more