BrewDog looks to entice voters with free beer as part of General Election stunt
Self-styled "punk" beer purveyor BrewDog is offering a free beer to drinkers who can prove they've been to the polling booths on the day of the General Election.
BrewDog looks to entice voters with free beer as part of General Election stunt
The move is part of the company's 'Vote Punk' initiative, which in the run up to Thursday's 8 June vote will also host the "world’s first beer-fuelled election poll."
Inspired by the inaccuracy of official polls carried out ahead of the US Elections and the EU Referendum, the brand will be taking to the streets over the next few days to ask the general public who will be getting their vote.
The company is hoping to predict the outcome of the vote with what it's billing as a more "honest" exit poll, but the twist is that it doesn't want to hear people's views until they have sipped on a pint of beer.
"We don’t claim to be affiliated with any one political persuasion, and to be honest we don’t care who you vote for," explained BrewDog in a blog post, "but we do believe it is important that everyone exercises their right to vote in the UK’s upcoming General Election."
To say cheers to all those who do take to the voting booth on Thursday the company will be giving away a free pint of its Punk IPA. To take part, voters just need to selfie outside their polling station and show their snap to staff in any UK BrewDog bar.
While the beer upstart's campaign specifically invites people to snap the photo outside stations, during the 2014 vote the Electoral Commission had to issue a warning against voting booth selfies, for fear of individuals posting them on social media and threatening the secrecy of the ballot.
Free beers can also be redeemed on Friday, to let people toast or commiserate their democratic contributions.
It's been a busy year for BrewDog. Just last month the company unleashed a campaign asking hundreds of people to fly post ads in UK’s ‘biggest guerrilla experiment’, while in April the brewery' raised $100m from a US private equity firm – a move that could help contribute to its global expansion.