Vodka brand Russian Standard pairs up with Cirque du Soleil
Vodka brand Russian Standard has joined the circus after inking a multi-year sponsorship deal with Cirque du Soleil to become the official vodka partner of touring shows across North America.
Vodka brand Russian Standard pairs up with Cirque du Soleil
The detailed tie-up will see both brands collaborate through on-site activation, co-branded content creation, online media and retail integration in a bid to maximise exposure.
Leonid Yangarber, CEO of Roust Americas, commented: "We decided to partner with Cirque du Soleil because it's a successful and forward-thinking entertainment property reaching millions of highly coveted consumers. While Russian Standard Vodka has solidified a loyal following in both US and Canada, we expect Cirque du Soleil to be a great partner to introduce Russian Standard to new consumers seeking high quality experiences.”
Richard L. Davies, global head creative alliances & licensing, added: "We are delighted to be partnering with Russian Standard® Vodka, a premium brand that will add another level of engagement, through creative activations, to the already unique Cirque du Soleil experience.”
Russian Standard is produced and distributed by Roust Group whose brands also include Zubrowka, Green Mark Vodka, Gancia sparkling wines and De Luze cognac.