Both publishers will begin creating daily content on the platform today (5 June). Vice was one of Snapchat Discover’s launch partners when the platform for publishers first launched in 2015, and the company now publishes local Discover content in France and Germany. Its foray into the UK marks Vice’s latest local launch on the platform.
According to The Telegraph, the publisher will post a story every day at 5 p.m. to “bring to life the work of The Telegraph's award winning reporters, columnists, graphics and visual journalists through the innovative approach of its dedicated team of Snapchat editors and motion designers.”
"Reaching Snapchatters with the news that matters to them has been at the core of our approach to this partnership,” said Chris Evans, editor of The Telegraph, in a statement.
“Through specially curated content that they can engage with, users will be able to access breaking news, expert opinion and sharp analysis from our award winning journalists. With the launch being just days before the General Election, Snapchat also gives us an opportunity to reach young voters with content that hopefully cuts through the election noise and helps them make an informed decision on June 8th."
In its launch week, Vice UK plans to publish comedy from political correspondent Rants n Bants, “exclusive” clips from the meeting of UK grime artist JME and Labour’s Jeremy Corbyn, Julie Adenuga’s “Why Should I vote” vox pops, and editorial from Vice’s network of channels.
“The 2017 General Election falls against a backdrop of political uncertainty and societal schisms, exacerbated by an increasingly partisan and fractured media. None of these issues were caused by young people, but ultimately the Vice and Snapchat users of today will be the ones left to pick up the pieces.” said Alex Miller, executive creative director of Vice UK, in a statement.
“We’re launching Vice UK’s Publisher Stories to coincide with this election, with a determination to offer a daily platform that allows the stories and opinions of young Brits be heard.”
In the UK, other publishers on Snapchat Discover include Cosmopolitan UK, The Economist, Bleacher Report UK, Sky News, Sky Sports, Tastemade UK, The Sun, Comedy Central, Daily Mail, MTV, Food Network, National Geographic, People, Buzzfeed, Mashable, and Refinery29.
According to Snapchat’s parent company Snap Inc., more than 10 million people use Snapchat daily in the UK.