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BBDO Singapore wins AIA’s brand ambassador programme in APAC

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By Benjamin Cher, Reporter

June 5, 2017 | 2 min read

BBDO Singapore has won insurer AIA Group’s brand ambassador programme in Asia Pacific.

Business signing

BBDO SIngapore wins AIA account

The agency will lead the strategy and development for the programme, as well as support the creation of a global campaign featuring new global brand ambassador, David Beckham.

This follows the appointment of a new BBDO chief executive.

“We are delighted that AIA has given our Singapore team this opportunity," said Jean-Paul Burge, chief executive officer & chairman at BBDO Asia. "It is a fantastic brand with some great people and exciting plans for the future. We very much look forward to being part of that journey."

Stuart A. Spencer, group chief marketing officer at AIA Group, added: “At AIA we view it as our duty to make a positive difference in the communities in which we operate. We look forward to working with BBDO Singapore to find new and innovative ways of raising awareness in Asia about the importance of maintaining a healthy and active lifestyle."

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