The Drum Awards Festival - Extended Deadline

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By Gillian West, Social media manager

June 3, 2017 | 1 min read

Online travel company Kayak is looking to bring the people of Europe together with its new initiative ‘European Love Letters’.

Celebrating the experiences, memories and relationships created by spending time with our European neighbours, the campaign, created by Kayak’s internal agency in Berlin, asks Europeans to share their love and gratitude for one another via love letters.

Kicking off on Monday (5 June), Kayak will be collecting and showcasing love letter videos from travellers submitted via Facebook and Instagram using the hashtag #loveeurope.

Additionally, the campaign will utilise video booth to collect love letters in select markets including London, Berlin, Madrid and Paris. European influencers and celebrities who have benefitted from their experiences travelling throughout Europe will also be involved in the campaign which features paid Facebook, Instagram, indoor and outdoor cinema advertising and OOH.


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