The University of Portsmouth has brought digital agency Tangent on board to develop and implement a digital transformation strategy, with the intention to appeal more easily to audiences.
In preparation to redesign and build the university's website, Tangent will gain a deep understanding of its core audiences and the journey of students' application processes. This will entail desk research and benchmarking, stakeholder interviews and workshops, and user stories.
Jon Clutton, head of digital marketing and web at the University of Portsmouth, said of the appointment: “After a competitive tender process, Tangent’s innovative approach towards user research and experience design were key to winning the bid. Our website is crucial for meeting our ambitious business objectives and we look forward to working with the Tangent team to deliver a modern digital experience”.
Oliver Green, managing partner at Tangent, said: “We are absolutely delighted to be working with the University of Portsmouth and look forward to delivering a personalised digital experience for students, researchers and businesses alike. This is a fantastic brief for Tangent, one that blends our technical expertise with our market-leading capabilities in digital strategy and experience design”.
The university aims to improve the ability to connect to both existing and prospective stakeholders through the power of digital.
Tangent's other clients include the Labour Party, Walkers, Carlsberg, Sky, and Freesat.