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Modern Marketing Toronto FCB

FCB Toronto bolsters management team by hiring two VP managing directors


By Kyle O'Brien | Creative Works Editor

June 2, 2017 | 3 min read

FCB Toronto has hired two new managing directors to lead its account team. Tracy Little and Chris Perron will both take on vice president, managing director roles at the agency. The two will be part of the management team at FCB, helping to make day-to-day decisions.

Little & Perron

Tracy Little and Chris Perron hired by FCB Toronto

Little was previously vice president, group account director at FCB Toronto, according to a story in Strategy. She joined FCB in September 2015, after more than six years at BBDO Toronto, where she was a VP, group account director. She has also worked at Juniper Park (now Juniper Park\TBWA), Downtown Partners, Grey and Cossette. In her time at FCB Little has led the Bank of Montreal (BMO) business, among other clients, and was part of the team that created the ‘BMO Effect’ platform for the bank. In her new role, she will lead that account and take on other client responsibilities.

Perron is a new hire for FCB, joining from Leo Burnett, where he served as VP, group account director. He previously worked with BBDO Proximity, Bensimon Byrne and Ammirati. Perron has worked with numerous high level clients from diverse backgrounds, including Labatt, Molson, GM, Mars Canada, Yellow Pages, OLG (Super 7, Pro-Line, PayDay), Panasonic Canada, the CFL, Speedy and Taco Bell.

Hiring two managing directors comes as the agency has built momentum and grown over the last several years. The agency, with offices in Toronto and Montreal, recently expanded its creative team with new group creative directors Matt Antonello and Noel Fenn being added to the Toronto office. FCB also promoted Nancy Crimi-Lamanna and Jeff Hilts to co-chief creative officers last year.

Modern Marketing Toronto FCB

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