Cannes-Do Festival Banner
Digital Transformation

Twitter inks a deal with Riot Games Oceania to live stream eSports tournament

Author

By Taruka Srivastav | Reporter

June 1, 2017 | 3 min read

The latest to join the eSports world is Twitter which has inked a deal with Riot Games Oceania to live stream the inaugural League of Legends: League of Origin tournament globally on Twitter and connected devices.

ESports popularity is growing rapidly worldwide and everyone wants to be a part of it. Esports ad industry worth $280m in 2016 will breach the billion mark by 2021, which makes it an ideal platform for others to invest in.

Twitter inks a deal with  Riot Games Oceania to live stream eSports tournament

Twitter inks a deal with Riot Games Oceania to live stream eSports tournament

Commenting on the partnership, Olly Wilton, head of sports at Twitter Australia, said: "ESports is growing at a rapid pace in Australia and globally, and this partnership is a great way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content."

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

He further added: "By partnering with leading eSports competitions like League of Origin, we look forward to bringing the best of eSports live video and conversation together on Twitter."

Twitter, as a part of the partnership, is also launching special tournament emojis. Users can Tweet with #LoLOrigin or one of the team hashtags (#NSWWIN, #NZWIN, #QLDWIN and #VICWIN) to add a custom emoji automatically to their Tweets.

"Twitter is one of the most engaging platforms for fans of the OPL and OCS esports leagues, so it made sense to team up for League of Origin,” said Daniel Ringland, head of eSports at Riot Games Oceania. "The livestream on Twitter will be a shortcut for fans in Oceania and around the world, as they can both watch and engage on the platform at the same time."

Digital Transformation

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +