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Stein IAS wins big at 2017 B2 Awards

Stein IAS won Best in Show and Small Agency of the Year at the B2 Awards on Wednesday, which took place during the ANA’s Business Marketing Association’s annual Masters of B2B Marketing conference.

The global B2B agency took home Best in Show for its work on Merck Bravecto’s ‘Cats Are Everywhere’ campaign. It also beat out Schermer and Omobono for the Small Agency of the Year accolade, which rewards agencies with revenues under $25m. Stein IAS has won Small Agency of the Year six times in the past eight years.

According to Stein IAS, the agency reported a 24% year-over-year increase in revenue for its fiscal year ended in February. The agency said that performance was largely driven by existing account growth, 15 accounts wins and 107% increase in average revenue-per-client. During this period, Stein IAS has also appointed 34 new members to teams across its New York, San Francisco, London, Manchester, Paris and Shanghai offices.

George P. Johnson Experience Marketing won Large Agency of the Year, taking the crown from Gyro, which has been the winner in the $25m and over category for the past three years.

While Gyro was unable to nab Agency of the Year for the fourth year running, its client Medidata won Corporate Marketer of the Year in the $1bn and over category. Stein IAS client 1010data won Corporate Marketer of the Year in the under $1bn category.

Matt Preschern, chief marketing officer of HCL Technologies, was named Marketer of the Year at the awards ceremony. According to the ANA, HCL Technologies has increased sales to $7bn, a gain of $1.5bn, since Preschern took on the lead marketing role two years ago.

The following individuals were also inducted into the ANA B2B Hall of Fame: Phillip Clement, global chief marketing officer at Aon; John Favalo, EVP-Group B2B at Eric Mower + Associates; Al Maag, former chief communications officer as Avnet and founder & CEO of Giving Hope Arizona; Sherri Leopard, senior adviser & entrepreneur in residence at SY Partners; and Tom Stein, chairman and chief client officer at Stein IAS.

Gary Slack, founder and chief experience officer of Chicago-based agency Slack and Company, was named the first B2B Hall of Fame inductee last year.

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