Entertainment

Bloomberg Media Group and Yahoo Japan ink video content partnership

By Benjamin Cher | Reporter

May 31, 2017 | 3 min read

Bloomberg Media Group has entered into a video content partnership with Yahoo Japan to feature subtitled Bloomberg video content on finance, technology and lifestyle news on its site.

This follows Bloomberg’s partnership with Twitter on a breaking news network.

Bloomberg Media Group and Yahoo Japan partner in a video content deal

Bloomberg Media Group and Yahoo Japan partner in a video content deal

This partnership marks Yahoo Japan’s first foray into business video content, as well as Bloomberg’s first in videos with localised Japanese language.

“In view of the demand from Japan for local language video content on global business and finance news, we felt it was important to explore an innovative distribution model so we are able to have broader reach across Japan’s mobile and cosmopolitan business consumer segment,” said Dan Molloy, commercial director, Asia Pacific at Bloomberg Media Group.

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“This content partnership marks an expansion of our industry leading digital video strategy, extending the reach of our content and brand to Yahoo Japan’s consumer base,” he added.

“Adding Bloomberg's global content to Yahoo Japan offers us a unique and powerful way to engage decision makers who are seeking insight and perspectives on business news developments around the world,”said a spokesperson from Yahoo Japan Corporation.

"We are delighted to work with Bloomberg to feature high quality, local language business video content which we believe to match the needs of Japanese consumers,” they added.

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